Web page and server modifications that assist search engine spiders more effectively browse and sifting through your Site are known as technical SEO (to help improve organic rankings).
Checklist for Technical SEO:
For example, search engines appreciate websites with secure connections, responsive designs, or fast loading times. Technical SEO is the process, you need to do to guarantee your website meets these requirements.
To guarantee that your technical SEO is up to snuff, here’s a list of things you should be doing. Following these rules will allow ensure that your Site’s security and structure satisfy the expectations of search engine algorithms and are rewarded accordingly.
Use of SSL:
An SSL (Secure Sockets Layer) connection establishes an encrypted channel between a web server and a client computer. As long as the URL begins with “https://” rather than “http://,” you can tell if a site is utilizing SSL.
In 2014, Google announced their intention to see HTTPS everywhere, and that HTTPS-secured websites would receive preference in search results over non-secured ones. To ensure that your Site is secure, you can put an SSL certificate on your website or choose a popular website builder that already has this feature. You should also make sure that your website is compatible with mobile devices. Responsive website design adapts to the size and resolution of the user’s device, making it easy to read and navigate. According to the search engine giant, the importance of a mobile-friendly site to Google’s algorithms cannot be overstated. Thanks to Google’s “mobile-first” strategy to index material, an adaptable website is now more vital than ever. Your website should be responsive and appear in the best possible manner for users on a phone, tablet, or computer.
Make your website faster:
Search engines prefer sites that load quickly, and page speed is considered a ranking factor. Your website can be sped up in a variety of ways.
- Make use of a web host with a quick response time.
- Fast DNS (‘domain name system) providers are recommended.
- Keep the number of “HTTP requests” to a minimum by avoiding the addition of scripts and other third-party components.
- It is preferable to utilize a single CSS stylesheet instead of numerous stylesheets or inline CSS when displaying your website on a browser.
- As much compression as feasible should be applied to your image files (without being too pixelated)
- Reduce the size of your website’s content (this can be done using a tool called GZIP)
Your Site’s code should be streamlined to remove extraneous spaces, line breaks, or indentations in your HTML, CSS, and Java script.
Fix the problem of content duplication:
Users (and search engine algorithms) can be confused by the usage of the same material; it can also be used to influence search rankings or gain additional traffic. Google and Bing urge web admins to remedy any content duplication concerns they identify. You can solve the problem of duplicating content by doing the following:
You should make sure that your CMS publishes only one version of a page or post (for example, by turning off Session IDs where they are not essential for the functionality of your site and removing printer-friendly versions of your content). When you use the canonical link element, you tell search engines where your material’s “primary” performance is.
Create an XML sitemap to help you organize your content better:
You may think of an XML sitemap as a kind of ‘search roadmap’ that tells search engines exactly where each page on your website is while it is crawled.
Each page’s meta-data, such as the following, is also included.
- Whether or not a page has been updated recently
- How important it is to your Site’s overall ranking
- How often it’s being revised.
Using a different platform, you may need a sitemap generator to create an XML sitemap.
Consider making use of AMP:
AMP is a Google-backed project that uses AMP HTML, a particular type of coding, to speed up content delivery to the mobile device. AMP versions of your web pages load exceptionally quickly on smartphones and tablets. It is accomplished by removing all but the text, images, and video from your Site and disabling scripts, comments, and forms. Your users are more inclined to read and share your material on AMP pages because they load so quickly, increasing their time on your site and the number of backlinks referring to your content. AMP pages can also appear in prominent search results carousels, giving you a boost in the search rankings.
Adding structured data markup to your website:
You can use structured data markup to help search engines understand the content on your website. Search engines can use this information to better index your site and deliver more relevant results. The inclusion of ‘rich snippets in search results, such as star ratings for reviews, prices for products, or information on reviewers, is another benefit of structured data.
You can increase your click-through rate (CTR) and traffic to your website by using enhanced search results that are more visually appealing to searchers and immediately highlight important information. Adding structured data to your Site is worthwhile because search engines prefer sites with better CTRs in search results.
Sign up for Google Search Console and Bing Webmaster Tools on your website’s behalf:
to have your website indexed by Google and Microsoft’s search engines, you can use Google Search Console and Bing Webmaster Tools. XML sitemaps (as seen above) must be submitted to Google Search Console and Webmaster Tools before your website can be crawled, and results from it can be displayed in search results. In addition to monitoring your Site’s overall search engine performance, these tools let you conduct the following things:
- Evaluating the usability of your website on mobile devices
- Gaining access to metrics for search
- Watching your Site’s backlinks
- Disavowing spammy links.
With these steps, you can easily do Technical SEO for your Site.