What is digital marketing?
Digital marketing is one of the most important components of advertising which uses digital technologies like mobile phones, desktop computers and other electronic media and networks to advertise products and services. It helps businesses in creating an online presence by leveraging technology for the purpose. Digital marketing encompasses different techniques which are used by businesses to enhance their online visibility and reach. It also aims at generating sales leads through various channels like social media, e-mail marketing and mobile text messaging.
As the name suggests, it is a digital extension of offline marketing. The objective is to make use of electronic media in place of traditional methods like radio, TV, prints and etc. Digital marketing is therefore, an offshoot of online marketing. The success of this form of online marketing lies in its ability to bypass the clutter and stand out from the rest of the crowd. This can be achieved by employing various tools and gadgets like interactive website, SMS service, digital signage and offline marketing.
In today’s scenario, where people are becoming busy with their hectic work schedules, traditional marketing campaigns and advertisements seem to be unable to keep up with the pace. The traditional forms of advertisement have become quite ineffective when it comes to reaching potential customers. There is a stiff competition in every field and traditional marketers are finding it difficult to stay ahead of the curve. There is no doubt that online marketing campaigns are more effective than any other mode of advertising. Though it is undeniable that the internet helps you reach a greater number of people, but one cannot deny the fact that it does not come cheap.
Most of the people feel that the cost of online or offline advertising is less when compared to the results they get. There is no denying the fact that you pay money for every hit or sale generated, but how much you actually spend may be different. As a result, it becomes imperative for you to conduct a thorough analysis of your target audience so that you can chalk out a strategy to reach them in the best possible way. In most cases, traditional marketing campaigns fail to reach the target audience because of poor targeting. So, it becomes imperative for digital marketers to use different kinds of tools and techniques to increase the popularity and visibility of their brands.
Social media platforms have proved to be beneficial for all kinds of businesses. In fact, there are a number of social platform platforms that have proved beneficial for small businesses. Many digital marketers have used Facebook and Twitter to help them build brand awareness, drive traffic and improve online sales. However, the success of these campaigns depends on the creatives behind the platform.
One of the most important aspects of any digital marketing campaign is its SEO or Search Engine Optimization. SEO plays a vital role in helping your brand stand out from the rest. Organic search engines are slowly eliminating the presence of fake websites on the web. Hence, it becomes imperative for digital marketers to create compelling and unique contents using appropriate keywords. Apart from driving traffic, SEO also helps you cut costs as organic search engines often give more traffic as compared to the paid advertisements.
As far as digital campaigns are concerned, it is important to make sure that you have a well-thought-out digital marketing strategy. Usually, businesses conduct their campaigns through social media platforms and pay per click (PPC) methods. However, to achieve more success, you need to think outside the box and include some other types of platforms. For example, you can use online community forums or social touchpoints to boost your exposure. By tapping into the power of various social sites like Facebook, Google+, LinkedIn, Twitter and Pinterest, you can engage in interactive conversations with your target audience.
In general, a good digital marketing strategy includes creating relevant content, engaging in meaningful exchanges, and providing useful information to your target audience. It is therefore necessary to evaluate your inbound marketing campaign regularly to see its impact on your sales figures. You can hire the services of an SEO expert to get detailed statistics on the various aspects of your digital platform. However, for most companies, hiring a digital marketing agency is more cost-effective as these firms provide complete services at reasonable rates.