“True or false: when it comes to using the merchant center data for shopping ads in false. I will always use the correct answer.” That’s an easy way to say, “I will always use the correct answer, because I know that is the correct answer.” That’s a false statement about using the merchant data for shopping ads in false.
When you are creating your own marketing materials for your ecommerce business and want to use this true or false approach to marketing, make sure your materials tell the truth about using the right answer. If you make a sales pitch based on the false premise “banana skin” and “cupcakes baked with chocolate chip cookie crumbs,” you’re going to sound like a fraud. Customers won’t believe you. They will think you’re dishonest and manipulative. In reality, your sales pitch should be centered on the truth that your products solve customers’ problems by delivering the right solution.
Another way to say, “True or false: I will always use the correct answer.” is to say, “I’ll give the correct answer, but not the one you asked me to give.” This demonstrates you recognize your customers’ right to be free from wrong information, even if you have used the wrong answer in the past. A true statement about using the correct answer is also true about using your competitors’ information, but not the information from other merchant centers.
If you are using AdWords to promote your shopping site and you haven’t found any conversion in the first three months, consider changing your strategy. Don’t just wait for your site to get off the ground. Look at your competition’s websites and see what their ads look like. If there are no Google ads search certification answers on their site, maybe you should consider using their product data because this is likely to mean your competitors have already found a solution to solve a problem they are currently trying to solve. Or if their product data only gives you the “this product has no reviews so far” answer, Google might not have much good information for your Google ads search certification answers yet either.
Using the right AdWords keywords can improve your AdWords search certification answers. One of the biggest differences between these AdWords keywords and Google search certifications is that the AdWords keywords are less specific, while the Google search certifications are more specific. Basically, if you have Google AdWords keywords that say “this product was rated #X by customers in this group”, then you know your advertisement is on the right track. But on the other hand, if you have AdWords keywords that say “this product earned this rating from customers in this group”, then you should think twice about what kind of advertising you want to do on your website.
If you are using AdWords for direct marketing, it doesn’t really matter which one of the two statements about using the merchant center data for shopping ads is true or false, because this information will be used to determine where to display your advertisement. For instance, if your ad says “this product was rated #X by customers in this group”, then this is a true statement about using the merchant center data for shopping advertisements. However, if your ad says “this product earned this rating from customers in this group”, then your advertisement may be displayed on websites where “this product earned this rating from customers in this group” would not be appropriate, because this would be a false statement. So don’t use the merchant center for direct marketing, but use it for sales only.
This may sound confusing, but it’s really not that hard to understand. Google and other search engines look at the keywords you choose to advertise with, and the locations where those keywords are found. So if you choose keywords such as “cheap cameras” in your advertisement, and the ad displays at the top of the list on a website where “cheap cameras” doesn’t even exist, Google will not count this as a click, because your ad didn’t link to the website.
If you use the right keywords and carefully select the locations where your ads will be displayed, you can effectively control how much traffic you attract and how much money you make. And this holds true whether you’re using pay per click advertising, or using the search engine results to promote your products. Just keep in mind that both methods have advantages and disadvantages. To sum it up: Both true and false: Shopping ads use the same information to decide how and where to show ads.