Video marketing for companies is a strategy designed primarily to increase audience engagement on social media or websites. With successful campaigns, different content and dissemination allow users to add their value to the content. And they spread it on their social networks.
What is video marketing?
More and more experts in digital marketing are betting on the use of video marketing to market or promote brands and companies on digital channels. Video marketing is a valuable content marketing resource that can help you interact with your customers. In addition, its advantage is that it is a light content that does not contain heavy information and does not last long.
It must be recognized that audiovisual content has a more significant impact and achieves greater remembrance among users. This is due to the relaxed communication style that he proposes. For this reason, when developing video marketing for companies, you have to consider the amount and information that is shared. Preferably, it would be best if you keep in mind that each social media platform has its standard of content and duration.
On the other hand, what makes video marketing for businesses so beneficial is that videos are content that can be easily shared. Either by users who replicate the videos in their personal profiles or by users who share the video with their relatives. A great example of the effectiveness of this resource is the numerous videos with viral content that have made some brands on everyone’s lips.
Keys to a video marketing strategy for companies
If you are planning to start a business or have already spent time with the project and are looking for ways to expand, you can turn to business video marketing for the following reasons:
It does not involve a significant investment. Depending on the content of a video, it can be used through different social networks.
Video metrics shared across multiple sites (social media and websites) are easier to track.
The keys that direct the audiovisual strategy are lined in the values of the brand, its objectives, and its strategy.
A multiplying factor when giving value is constant. The audience must be interested in the brand and products through audiovisual content.
It can help you improve your SEO if, for example, you place the video on YouTube since it has a good position in Google. Also, if you put videos on your website, you could increase engagement and dwell time.
We offer you a series of video marketing tips for companies.
- Define the content
It proposes that it is going to be promoted or sold in the communication strategy through video marketing for companies. The content must be interesting, short, and concise to hold the user’s attention.
- Measure KPI’s (key performance indicator)
How far do you want to go? The performance indicators will be used to measure the number of reproductions that the video could have, as well as the number of ‘clicks’ or interactions that occur between users. It is essential to handle these terms in the same way
- Define the audience
A thorough analysis of the target audience must be carried out. Therefore, it will be necessary to determine the target audience considering factors such as gender, age, demographic situation, profession, etc.
- Know all the necessary video marketing platforms
Once you have the specific audience and the content, you plan to show, ask yourself: Where to do it? For this, it must be taken into account which platforms are the most appropriate to carry out the strategy.
- Control your Web Analytics
It should be measured which platforms have the greatest impact on reproductions and which ones work best. Publishing a video on Facebook is not the same as on YouTube, it may have a greater impact on the social network, but it will not cause the same effect.
Platforms where to apply video marketing for companies
There are currently a large number of platforms on which a digital marketer can use business video marketing. Among the social networks, there are:
This social network is undoubtedly excellent for applying video marketing for companies due to its large flow of users. Using videos on Facebook, you will be able to bring the brand message to your target audience in a creative and dynamic way.
Instagram is one of the most used social networks. That is why it should not be missing in your video marketing plan for companies. Whether you publish stories, reels, or videos on your feed, you will always get more interaction between the brand and its users.
It is currently one of the most widely used social networks in the world. Thousands of highly viral videos are shared every day. Therefore, it is an essential platform for video marketing practices for companies.
This information-rich platform allows you to record, edit and share 30-second videos. In addition, tweets with videos offer to achieve a greater amount of interaction with users and are among the most shared content.
In this social network, you can apply excellent video marketing campaigns for companies. The reason is that it is a platform with many users who spend more than 30 minutes looking at publications.
The use of this platform has grown exponentially and, at the same time, has increased the resources to generate content. Considering that it is a business platform, it is the best scenario to apply video marketing for companies.
It is the channel most used by users to apply this type of video marketing strategy due to two key factors: Massive use and positioning in the main search engines.
Pinterest video pins are another interesting tool for business video marketing. These stand out from the rest of the content as they start to play automatically. They are also short-lived. Therefore it is an excellent way to get the user’s attention.
A new digital platform where users can upload and share their videos with their audience. In addition, they are stored on the platform, and from there, you can receive comments and interactions.
Video marketing is already considered an efficient communication strategy between Internet users and companies with an Internet presence. The reason is that it facilitates the work of dissemination and access to audiovisual content thanks to portals such as YouTube, Vimeo, Instagram, and others. In addition, it is one of the elements with the greatest impact to attract the public.
It is also essential to know that, for example, since 2011, YouTube has accumulated more than 1 billion visits or about 140 visits for each person, which makes it an excellent option to apply video marketing for companies. So, it would be best if you do not wait any longer to implement it to your list of actions to perform when starting an Internet business.