The visual order is something that involves strategy and allows, in addition to renovating your racks and displays, to create an attraction at the time of sale. The seasons are long, long months that create a habit insight and end up boring us, both ourselves and our clients, so it is good to create a dynamic of change and not only in each season but every two weeks.
When our regular customers enter our store and we have not changed the visual merchandising for weeks, they have the feeling that time has frozen and there is no news insight. We could have spent all morning placing the new order but if it was not displayed in a way that attracts attention, our work would have been of no use.
To organize the garments in a fashion store we need to analyze our furniture, our space and see if perhaps we need some new support or remove any that is leftover and take space away from new products. Mobile coat racks are very useful since we can change their place each time and allow an infinite combination of possibilities.
You always have to try to combine the displays with the larger collections, complete them with smaller collections such as accessories (bags, costume jewelry, shoes, handkerchiefs, glasses, etc.). In this way, we will be creating a new service, that of offering a wide possibility to our clients to combine a garment with another element that will complete their look.
Colors are also very important when organizing clothes in a fashion store. The clothing collections come in seasonal colors and we must know how to combine them according to the appeal that we believe they will have on our customers. It is always better to use three colors and play with each other. We will also take into account the number of garments that we will put on each rack since it is not good to overload, it makes visibility difficult and it tires customers.
Therefore, the keys to organizing garments in a clothing store are
1. Realize that fewer elements favor the visibility of others who will be more successful.
2.Combine colors intelligently and effectively
3.Place accessories next to the garments to help our clientele to have a global vision.
4. And above all, have fun creating the new look. Doing and undoing, designing combinations, and changing our workspace!
Tips for coordinating a clothing store
For the business to guarantee a good level of sales, here are some tips to keep in mind: The organization. First of all, you have to take care of the most important element of the store, which is the window. It must be attractive and captivating, to attract the attention of visitors. In addition, it must be changed frequently to show new products or offers.
The stand is the image facing the outside, a catalog that reflects what you sell, so a well-presented article will make people look at it and become your future customer. On the other hand, you also have to monitor the organization in terms of the tasks entrusted to your employees, monitor hot areas, and establish perfect harmony in the premises.
Personalized customer service.
By the time the individual is inside the store, they should feel comfortable with the entire environment that you have created for their stay. For this, it is essential that the store is well organized by categories, types of clothing, promotions, so that the customer can find everything he wants to buy without having to ask for help.
Check hot areas.
If you put hook products near the counter or furniture with merchandise in the center of the store, this will help the customer buy more products than they had planned to buy. If you have doubts about what type of furniture you can establish in your store, we recommend you read this post on how to choose the furniture for my store.
Apart from controlling the tasks of the workers, their coordination is very important. The importance of teamwork should be promoted because united and motivated workers will worry about carrying out their tasks with enthusiasm and enthusiasm. The staff must always be well informed, with a good attitude, with commercial skills, know how to listen, advise and suggest to the client.